Vernal is situated in northeastern Utah, about 175 miles east of Salt Lake City and 20 miles from the Colorado border.

The city is located in the Uintah Basin, encircled by the east-west running Uinta Mountains to the north, the Tavaputs Plateau to the south, and Blue Mountain to the east, residing in the Ashley Valley.

Vernal’s economy benefits from tourism, drawing visitors interested in its Old West history and abundant dinosaur fossils. Outdoor activities like fishing, hunting, and other recreational pursuits are popular in the surrounding areas.

The town is known for the Dinosaur Roundup Rodeo, an acclaimed annual PRCA event every July, drawing crowds and contestants with its long history and prestige. Additionally, the Dinah “Soar” Days & Hot Air Balloon Festival features several days of balloon-themed festivities and community events. The John Wesley Powell River Festival commemorates the area’s explorative heritage with music, food, and history-centric activities.

Moreover, Vernal hosts the biannual Games, Anime, and More (G.A.M.) Convention, a multi-genre event that includes video games, card games, and cosplay, marking a significant cultural event for the city and its surrounding region.